Inspire ID is a social enterprise brand created to transform medical ID jewellery into stylish, empowering accessories for children and teens. The branding system is bold, contemporary, and adaptable across different age groups, with packaging and visual identity tailored to resonate with both young users and their families.

The packaging design balances functionality with style, using playful yet sophisticated colour palettes, clear typography, and versatile formats to suit bracelets, necklaces, and charms. Extending beyond packaging, the branding was applied across retail displays, bags, signage, and promotional materials, ensuring a consistent and memorable presence.

This project demonstrates my ability to combine social purpose with design innovation, building a brand that is not only practical but also confidence-boosting. It showcases skills in packaging design, brand identity, and storytelling—bringing inclusivity and empowerment to a product category traditionally limited in style.