Pawfect Skin is a conceptual skincare brand designed to promote ethical beauty through cruelty-free, animal-friendly practices. Inspired by the values of compassion and sustainability, the brand identity focuses on merging playful, approachable design with a serious commitment to conscious consumerism.

The visual system combines a bold bunny mascot with a vibrant pink gradient palette, reinforcing both softness and strength. Packaging, retail signage, social media, and web design were developed to reflect a cohesive identity, while tactile patterns and illustrative motifs highlight the brand’s mission of “Pawsitive by Nature, Pawfect by Choice.”

This project demonstrates my ability to build a full brand ecosystem, from packaging and retail experiences to digital and social presence. It showcases my skills in logo creation, pattern development, packaging mock-ups, and multi-platform brand storytelling with a strong ethical positioning.