This branding project, Buzzy’s Kitchen, draws inspiration from family heritage and the warmth of shared meals. The concept was built around celebrating Lebanese culture through a modern fusion dining experience, while capturing the personality and heart of “Buzzy” — a grandmother figure whose love of cooking inspired the visual identity.

The branding system integrates custom illustrations, hand-drawn patterns, and a warm pink and terracotta palette to reflect comfort, tradition, and authenticity. Applications span across signage, menus, packaging, merchandise, and social media, ensuring a cohesive brand experience both in-store and online.

This project demonstrates my ability to merge storytelling with visual design, translating cultural values into a contemporary brand identity. It highlights my skills in logo design, illustration, packaging, and environmental branding while creating a strong emotional connection between brand and audience.